creating and sustaining a great brand and bringing it to market across a wide array of media takes time, energy and focus. here are just a few insights & perspectives about how best to do that. check back often for more…
you’ve probably seen it often these days… people increasingly married to – and convinced about – the rightness of their own perspective. the more they echo and agree with others who share that same point of view, the more steadfast they are about their own point of view. and
it engages. there’s that old adage..“people hate being sold to — but they love buying.” the same should be said about marketing. while your branding and lead generation messaging should always include a response-oriented call-to-action, it should first engage, inform and enlighten. in developing any messaging that will represent you
make sure every email is branded these days, email has become an incredibly essential part of both business and personal communications. so, it can be easy to forget to make every email you send work harder for you — by branding you. with so much happening at the speed of
there’s joy in it. at ISCI communications, we do what comes naturally. whether it’s developing memorable brands, inspired logos, cool websites, breakthru ad campaigns or killer sales presentations, we love what we do. focus on what comes naturally to you… focus on what you love. if that’s not marketing… don’t
shouldn’t be like finding waldo it used to be we had so much time — and energy — to focus on finding waldo. whatever crowd he found himself in, we could count on eventually locating his red + white striped sweater and smiling face. these days, people often don’t have
as much as you do (and vice-versa) got a new listing? make sure your marketing around it positions it — and positions you — in the very best possible light. include great photography, clear, benefit-oriented description, and all the salient details that ensure maximum exposure among prospective buyers and their agents. and
testimonials: let others say what you can’t say about yourself. let’s face it, there are things you’d like people to know about you… but it can be downright challenging for you to talk about your honesty or your work ethic or your performance without it sometimes coming across as either overly self-serving
stay in touch. meeting prospects for your business, generating leads and cultivating awareness of your brand can be challenging… but these are just the first steps in building and fueling a great brand and lead generation program. at ISCI communications, we understand that beyond getting in touch, it is so
…it’s come a long way you may not know a poke from a post; or a check-in from a tweet. but if you’re doing business in today’s economy, you’ll need to ensure you have an authentic, robust presence on and across the appropriate, relevant social media environments. that’s where we come
it’s vital to stand out you are unique. in growing and sustaining your business — whether you’re marketing your products, your services or yourself — make sure that your marketing is just as unique. • build a clear, compelling brand.• execute differentiated communications for it.• articulate why your products + services
the same is true in marketing design. in business marketing, you want your message delivered. that is why it’s so important to make sure your marketing pieces are clear + uncluttered. one great way to ensure this is to maximize the “white space” on the page. it’s the best friend of
can take repetition and variety… and a whole lot of consistency. creating awareness of a product or a brand takes focus… and time. you often want to tell the same story… but in a variety of different ways, or different stories that showcase you in a consistent way. when it comes to
shouldn’t your marketing be, too? at ISCI communications, we specialize in developing great custom creative that is truly resonant for — and about — you. that’s why we work with you to identify and articulate your value proposition: what is most special, compelling and unique about you to each of
shouldn’t feel like this let’s face it, finding + converting great clients can sometimes be a challenge. but it shouldn’t feel like finding a needle in a haystack. powerful marketing can be one of the best tools for attracting, converting + retaining new clients… and for fueling relationships with old
gets the job done faster + better in marketing, it’s so vital to have a clear plan for what you’re saying… to whom… across what media… and with what frequency… to reach your desired results. at ISCI communications, we take a strategic approach to creative development; and creative approach to
can make a world of difference is it a phone call you need to make? …an email you need to send? …a message you need to tweet? whatever it is, understand progress and success happen one step at a time. while you’re doing that one important next thing, though, it’s
what’s your perspective? this well known illustration is two pieces of art in one:• from one angle, it’s a young woman looking away• with a different perspective, it’s an old woman with a big nose. when it comes to marketing, it, too, is all about how you look at it.
it should overdeliver. at ISCI communications, we focus on developing high impact, breakthrough communications that truly set you apart. whether it’s creating a fantastic logo for you, an elegant, robust website, or helping you merchandise your lastest success, we make sure you stand out — and stand apart. that’s just
wish the same could be said of all your past clients there’s that old saying “out of sight, out of mind.” unless you consistently remind people about what you do, how you do it, and about the kinds of results you can generate for them, sometimes prospects — and even
lead generation isn’t hard… but it sure is demanding. what do you say to whom? when and how do you say it? how often and across what media? these are just some of the questions that all successful businesses grapple with in the development of their highly effective, varied, systematic lead
they’ll want to know you. in personal branding, personal communications count. prospective clients want to feel like you can help, they also want to feel like they will like you. that’s why so much business comes from referrals. face it, it’s hard to go to lunch with everyone to facilitate that intimacy.
it should be piercingly on target great marketing starts with knowing what you want to say — and who you’re saying it to. at ISCI communications, we take a painstaking approach to helping you identify your different targets — and working out the very best creative approaches to reaching them.
let’s brew your brand like a rich cup of tea, creating and maintaining a fantastic brand takes time, consistency + saturation. whether your business is just starting out or it has been around for ages, it’s important to create brand impressions that really percolate + steep with your audience. at ISCI
use your marketing to merchandise your successes. realtors often send just sold communications to showcase the properties they have sold. if you do this, make sure you tell a story. whatever industry you’re in, consider doing the same. take a page from the most successful real estate professionals by letting
…and a puddle. it should be breakthrough and memorable. …but it’s consistency and frequency that really add up. you don’t rely on a single communication with anyone to build a relationship. so don’t rely on singlular lead generation effort. the best, most effective lead generation programs build awareness, consideration, rapport
great marketing is focused and right on target. what’s in your field of vision? when it comes to building + sustaining your business, sometimes it can be incredibly challenging to stay focused on your objectives. whether that’s consistent messaging, lead generation, follow-up or any other part of the marketing landscape, it’s important
the lobes of the venus flytrap will snap shut — ensnaring visitors — within 0.1 second of being touched. though it may take a bit longer, you’ll want your website to have a similar effect on site traffic. at ISCI communications, we develop great websites that are more than merely
