each person’s truth… depends on their perspective
you’ve probably seen it often these days… people increasingly married to – and convinced about – the rightness of their own perspective. the more they echo and agree with others who share that same point of view, the more steadfast they are about their own point of view. and as much as you try, […]
great marketing doesn’t sell…
it engages. there’s that old adage..“people hate being sold to — but they love buying.” the same should be said about marketing. while your branding and lead generation messaging should always include a response-oriented call-to-action, it should first engage, inform and enlighten. in developing any messaging that will represent you or your company, always remember […]
make your emails work harder…
make sure every email is branded these days, email has become an incredibly essential part of both business and personal communications. so, it can be easy to forget to make every email you send work harder for you — by branding you. with so much happening at the speed of @, don’t miss one of […]
do what comes naturally…
there’s joy in it. at ISCI communications, we do what comes naturally. whether it’s developing memorable brands, inspired logos, cool websites, breakthru ad campaigns or killer sales presentations, we love what we do. focus on what comes naturally to you… focus on what you love. if that’s not marketing… don’t sweat it. know you’ve got […]
finding your message…
shouldn’t be like finding waldo it used to be we had so much time — and energy — to focus on finding waldo. whatever crowd he found himself in, we could count on eventually locating his red + white striped sweater and smiling face. these days, people often don’t have the time, the patience or […]
make sure your listings stand out…
as much as you do (and vice-versa) got a new listing? make sure your marketing around it positions it — and positions you — in the very best possible light. include great photography, clear, benefit-oriented description, and all the salient details that ensure maximum exposure among prospective buyers and their agents. and make sure you are prominently […]
what is always more objective than you are?
testimonials: let others say what you can’t say about yourself. let’s face it, there are things you’d like people to know about you… but it can be downright challenging for you to talk about your honesty or your work ethic or your performance without it sometimes coming across as either overly self-serving or inauthentic. that’s where testimonials […]
don’t just get in touch…
stay in touch. meeting prospects for your business, generating leads and cultivating awareness of your brand can be challenging… but these are just the first steps in building and fueling a great brand and lead generation program. at ISCI communications, we understand that beyond getting in touch, it is so important to stay in touch. […]
social networking
…it’s come a long way you may not know a poke from a post; or a check-in from a tweet. but if you’re doing business in today’s economy, you’ll need to ensure you have an authentic, robust presence on and across the appropriate, relevant social media environments. that’s where we come in. at ISCI communications, we […]
in a sea of competitors
it’s vital to stand out you are unique. in growing and sustaining your business — whether you’re marketing your products, your services or yourself — make sure that your marketing is just as unique. • build a clear, compelling brand.• execute differentiated communications for it.• articulate why your products + services don’t just stand out, but […]