great marketing doesn’t sell…
it engages. there’s that old adage..“people hate being sold to — but they love buying.” the same should be said about marketing. while your branding and lead generation messaging should always include a response-oriented call-to-action, it should first engage, inform and enlighten. in developing any messaging that will represent you or your company, always remember […]
do what comes naturally…
there’s joy in it. at ISCI communications, we do what comes naturally. whether it’s developing memorable brands, inspired logos, cool websites, breakthru ad campaigns or killer sales presentations, we love what we do. focus on what comes naturally to you… focus on what you love. if that’s not marketing… don’t sweat it. know you’ve got […]
finding your message…
shouldn’t be like finding waldo it used to be we had so much time — and energy — to focus on finding waldo. whatever crowd he found himself in, we could count on eventually locating his red + white striped sweater and smiling face. these days, people often don’t have the time, the patience or […]
what is always more objective than you are?
testimonials: let others say what you can’t say about yourself. let’s face it, there are things you’d like people to know about you… but it can be downright challenging for you to talk about your honesty or your work ethic or your performance without it sometimes coming across as either overly self-serving or inauthentic. that’s where testimonials […]
don’t just get in touch…
stay in touch. meeting prospects for your business, generating leads and cultivating awareness of your brand can be challenging… but these are just the first steps in building and fueling a great brand and lead generation program. at ISCI communications, we understand that beyond getting in touch, it is so important to stay in touch. […]
social networking
…it’s come a long way you may not know a poke from a post; or a check-in from a tweet. but if you’re doing business in today’s economy, you’ll need to ensure you have an authentic, robust presence on and across the appropriate, relevant social media environments. that’s where we come in. at ISCI communications, we […]
in a sea of competitors
it’s vital to stand out you are unique. in growing and sustaining your business — whether you’re marketing your products, your services or yourself — make sure that your marketing is just as unique. • build a clear, compelling brand.• execute differentiated communications for it.• articulate why your products + services don’t just stand out, but […]
sometimes less is more.
the same is true in marketing design. in business marketing, you want your message delivered. that is why it’s so important to make sure your marketing pieces are clear + uncluttered. one great way to ensure this is to maximize the “white space” on the page. it’s the best friend of the message it surrounds. think […]
you are one-of-a-kind
shouldn’t your marketing be, too? at ISCI communications, we specialize in developing great custom creative that is truly resonant for — and about — you. that’s why we work with you to identify and articulate your value proposition: what is most special, compelling and unique about you to each of the different constituencies you serve. […]
one move…
can make a world of difference is it a phone call you need to make? …an email you need to send? …a message you need to tweet? whatever it is, understand progress and success happen one step at a time. while you’re doing that one important next thing, though, it’s important to marshal your resources […]