each person’s truth… depends on their perspective
you’ve probably seen it often these days… people increasingly married to – and convinced about – the rightness of their own perspective. the more they echo and agree with others who share that same point of view, the more steadfast they are about their own point of view. and as much as you try, […]
great marketing doesn’t sell…
it engages. there’s that old adage..“people hate being sold to — but they love buying.” the same should be said about marketing. while your branding and lead generation messaging should always include a response-oriented call-to-action, it should first engage, inform and enlighten. in developing any messaging that will represent you or your company, always remember […]
make sure your listings stand out…
as much as you do (and vice-versa) got a new listing? make sure your marketing around it positions it — and positions you — in the very best possible light. include great photography, clear, benefit-oriented description, and all the salient details that ensure maximum exposure among prospective buyers and their agents. and make sure you are prominently […]
don’t just get in touch…
stay in touch. meeting prospects for your business, generating leads and cultivating awareness of your brand can be challenging… but these are just the first steps in building and fueling a great brand and lead generation program. at ISCI communications, we understand that beyond getting in touch, it is so important to stay in touch. […]
social networking
…it’s come a long way you may not know a poke from a post; or a check-in from a tweet. but if you’re doing business in today’s economy, you’ll need to ensure you have an authentic, robust presence on and across the appropriate, relevant social media environments. that’s where we come in. at ISCI communications, we […]
sometimes less is more.
the same is true in marketing design. in business marketing, you want your message delivered. that is why it’s so important to make sure your marketing pieces are clear + uncluttered. one great way to ensure this is to maximize the “white space” on the page. it’s the best friend of the message it surrounds. think […]
making an impression
can take repetition and variety… and a whole lot of consistency. creating awareness of a product or a brand takes focus… and time. you often want to tell the same story… but in a variety of different ways, or different stories that showcase you in a consistent way. when it comes to your marketing program, make sure […]
you are one-of-a-kind
shouldn’t your marketing be, too? at ISCI communications, we specialize in developing great custom creative that is truly resonant for — and about — you. that’s why we work with you to identify and articulate your value proposition: what is most special, compelling and unique about you to each of the different constituencies you serve. […]
finding your clients…
shouldn’t feel like this let’s face it, finding + converting great clients can sometimes be a challenge. but it shouldn’t feel like finding a needle in a haystack. powerful marketing can be one of the best tools for attracting, converting + retaining new clients… and for fueling relationships with old ones. at ISCI communications, we […]
a strategic approach…
gets the job done faster + better in marketing, it’s so vital to have a clear plan for what you’re saying… to whom… across what media… and with what frequency… to reach your desired results. at ISCI communications, we take a strategic approach to creative development; and creative approach to marketing strategy from establishing the […]