before they can call you or trust you…
they’ll want to know you. in personal branding, personal communications count. prospective clients want to feel like you can help, they also want to feel like they will like you. that’s why so much business comes from referrals. face it, it’s hard to go to lunch with everyone to facilitate that intimacy. so, amid the postcards, and […]
great copy should not only be breakthrough…
it should be piercingly on target great marketing starts with knowing what you want to say — and who you’re saying it to. at ISCI communications, we take a painstaking approach to helping you identify your different targets — and working out the very best creative approaches to reaching them. from there, we generate only […]
take great aim
great marketing is focused and right on target. what’s in your field of vision? when it comes to building + sustaining your business, sometimes it can be incredibly challenging to stay focused on your objectives. whether that’s consistent messaging, lead generation, follow-up or any other part of the marketing landscape, it’s important to always take great aim. […]
nature gets it right
the lobes of the venus flytrap will snap shut — ensnaring visitors — within 0.1 second of being touched. though it may take a bit longer, you’ll want your website to have a similar effect on site traffic. at ISCI communications, we develop great websites that are more than merely attractive + interesting; we build […]