before they can call you or trust you…
they’ll want to know you. in personal branding, personal communications count. prospective clients want to feel like you can help, they also want to feel like they will like you. that’s why so much business comes from referrals. face it, it’s hard to go to lunch with everyone to facilitate that intimacy. so, amid the postcards, and […]
great copy should not only be breakthrough…
it should be piercingly on target great marketing starts with knowing what you want to say — and who you’re saying it to. at ISCI communications, we take a painstaking approach to helping you identify your different targets — and working out the very best creative approaches to reaching them. from there, we generate only […]
what’s your story?
use your marketing to merchandise your successes. realtors often send just sold communications to showcase the properties they have sold. if you do this, make sure you tell a story. whatever industry you’re in, consider doing the same. take a page from the most successful real estate professionals by letting people know what you did […]
your marketing should make a splash…
…and a puddle. it should be breakthrough and memorable. …but it’s consistency and frequency that really add up. you don’t rely on a single communication with anyone to build a relationship. so don’t rely on singlular lead generation effort. the best, most effective lead generation programs build awareness, consideration, rapport and value over time. and […]