sometimes less is more.
the same is true in marketing design. in business marketing, you want your message delivered. that is why it’s so important to make sure your marketing pieces are clear + uncluttered. one great way to ensure this is to maximize the “white space” on the page. it’s the best friend of the message it surrounds. think […]
making an impression
can take repetition and variety… and a whole lot of consistency. creating awareness of a product or a brand takes focus… and time. you often want to tell the same story… but in a variety of different ways, or different stories that showcase you in a consistent way. when it comes to your marketing program, make sure […]
you are one-of-a-kind
shouldn’t your marketing be, too? at ISCI communications, we specialize in developing great custom creative that is truly resonant for — and about — you. that’s why we work with you to identify and articulate your value proposition: what is most special, compelling and unique about you to each of the different constituencies you serve. […]
finding your clients…
shouldn’t feel like this let’s face it, finding + converting great clients can sometimes be a challenge. but it shouldn’t feel like finding a needle in a haystack. powerful marketing can be one of the best tools for attracting, converting + retaining new clients… and for fueling relationships with old ones. at ISCI communications, we […]
a strategic approach…
gets the job done faster + better in marketing, it’s so vital to have a clear plan for what you’re saying… to whom… across what media… and with what frequency… to reach your desired results. at ISCI communications, we take a strategic approach to creative development; and creative approach to marketing strategy from establishing the […]
one move…
can make a world of difference is it a phone call you need to make? …an email you need to send? …a message you need to tweet? whatever it is, understand progress and success happen one step at a time. while you’re doing that one important next thing, though, it’s important to marshal your resources […]
old woman or young lady?
what’s your perspective? this well known illustration is two pieces of art in one:• from one angle, it’s a young woman looking away• with a different perspective, it’s an old woman with a big nose. when it comes to marketing, it, too, is all about how you look at it. at ISCI communications, we often […]
great creative should do more than just promise…
it should overdeliver. at ISCI communications, we focus on developing high impact, breakthrough communications that truly set you apart. whether it’s creating a fantastic logo for you, an elegant, robust website, or helping you merchandise your lastest success, we make sure you stand out — and stand apart. that’s just part of what we mean […]
an elephant never forgets…
wish the same could be said of all your past clients there’s that old saying “out of sight, out of mind.” unless you consistently remind people about what you do, how you do it, and about the kinds of results you can generate for them, sometimes prospects — and even customers — just plum forget. […]
who? what? when? how? how often? across what media?
lead generation isn’t hard… but it sure is demanding. what do you say to whom? when and how do you say it? how often and across what media? these are just some of the questions that all successful businesses grapple with in the development of their highly effective, varied, systematic lead generation programs. whether you’re looking […]